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"Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business." - Peter Drucker Rays Corey Dickerson Jersey , Managing for Results.

According to Peter Drucker product actually does not exist at all, economically speaking, except within a market, bought by a customer for an end-use Rays Chris Archer Jersey , and brought to him through a distributive channel. Markets as well as distributive channel do exist, however, independently of any one product. They are primary, the product is secondary.

Product management is a sub?section of management. But market and distributive channel exists outside of management control. They are the most crucial and along with that most difficult part of business to understand and dominate.

A product needs to find its niche market. And to reach this niche market Rays Lucas Duda Jersey , it needs a niche distributive channel. The whole supply chain should be friction free for smooth functioning of product profitability. According to Nirmalya Kumar, marketing consultant, brand owner of yesterday world are still thinking themselves an emperor. But in reality they are barely standing in nude. Distributive channels, Wal-Mart Rays Joey Wendle Jersey , Tesco, Aldi, etc, have found their place in the sun.

Market logic is very simple. These retailers use to act as a link between customer and the product manufacturer. But sooner than never Rays Austin Meadows Jersey , this distributive channel recognized their power. They are lot efficient than the product brand owner. They know their customer much better than brand owners. So they can mould their strategy in a very swift speed.

Apart from that manufacturer use to made their product for in east in China, Indonesia etc. This global supply chain has shown a remarkable efficiency in last decade of 20th century. All the best brands on 20th century use to get their product manufacturer in low labour countries. Now distributive channel want to replace brand owner to dominate the supply chain. According to data from market, 80-90% of American consumers buy from Wal-Mart, target etc. 50% of all sale of brand number one and two are recorded by these biggies channels.

These biggies have now started copying these manufacturer products. Given the advantage of 10-15% saving in advertising Rays Jake Smolinski Jersey , 5% in sales force and 5% in R&D, these distributive channels are cutting the brand owner throat by reducing the prices at rock bottom. Wal-Mart knows how to discount lowest and still be profitable to thwart any competition. Marketers at these distributive channels know very well that brands are pass脙茠脝鈥櫭冣€犆⑩偓鈩⒚兤捗⑩偓拧脙鈥毭偮? Only customer experience and access to the product matters, as Jagdish Seth's 4 A's defines.

Products brand owners need to understand the fact. It is market and distributive channels century. And they must learn to live with the tigers.

Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology Rays Brandon Lowe Jersey , Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of When it comes to writing a winning non-fiction book proposal, even some of the best budding writers could find themselves scratching their heads and chewing their pens to come up with a gleaming book proposal that would get the attention of the publishers and eventually get their book published in the market. In today's competitive world, where there is fierce competition to get published Rays Michael Perez Jersey , even the best of the best need some help at some point of time.

Whether one has already completed writing a nonfiction book or is currently contemplating on commencing writing a new one, knowing how to write a winning non-fiction book proposal will go a long way in getting the book ultimately published. In this regard, it is to be noted that commencing work on the book proposal will help the author to have a synopsis of the project at hand and proceed in a step by step manner towards completion of the goal i.e., writing the book. It acts as an outline for the project and gives a clear-cut idea about what the book should contain. Moreover Rays Blake Snell Jersey , in her e-book, 7 Top Tips to Create a Screaming Hot Non-Fiction Book Proposal Patricia Kelley gives some practical advice on how to address this issue in a concise and lucid manner that actually works.

Purpose of a Book Proposal:

Even before an agent would take a look at a book, heshe would ask for the book proposal. Following are some points to elucidate why knowing how to write a winning non-fiction book proposal is of such importance and what purpose does it suffice:

It acts as a synopsis of the finished book.

It gives the agent and the publisher a taste of the author's narrative tone quality.

It is the sole argument based on which the agent would fight on behalf of the author with the publisher. The agent uses the book proposal to convince the publisher on the book's merits and why heshe feels it's not declinable.

It provides a chance for the author to showcase his "business" proposal and the great profit potential for both himher and the publisher and the agent of course.

Essential Elements of a Book Proposal:

The essential elements that a winning non-fiction book proposal should contain are as follows:

Original Idea: The idea of the book should be unique and original which should appeal to the masses.

Scope: The author should have a very clear sense of hisher target audience and their requirements and how this book is going to address that specific issue.

Why is it Important?: A winning non-fiction book proposal should address the issue of why this particular book is important and how it is better than the existing books that are already in circulation in the market. In a nutshell, what is its unique sales proposition (US. Cheap Jerseys Wholesale Jerseys Free Shipping Wholesale Jerseys Cheap Wholesale Jerseys From China Wholesale Jerseys Online Wholesale NFL Jerseys Wholesale NFL Jerseys China Cheap NFL Jerseys Online Wholesale Jerseys China Wholesale Jerseys Free Shipping